Financial Literacy for Kids

Brief:
Develop a set of illustrations to complement an educational game on financial literacy targeted at primary school children in Malaysia.

Client:
Standard Chartered Bank

Overview:
The aim of the programme was to teach primary school children about savings by having them save towards a class garden collectively. For the art direction I went with a bright, cheerful approach, incorporating simple shapes and a bold colour palette.

Flier design on the concept of money for the kids; A4

A poster for the kids to place the badges that they had earned; A0

Illustration for the slide deck