Financial Literacy for Kids

Develop a set of illustrations to complement an educational game on financial literacy targeted at primary school children in Malaysia.

Standard Chartered Bank

The aim of the programme was to teach primary school children about savings by having them save towards a class garden collectively. For the art direction I went with a bright, cheerful approach, incorporating simple shapes and a bold colour palette.

Financial literacy for kids

Flier design on the concept of money for the kids; A4

Financial literacy for kids poster

A poster for the kids to place the badges that they had earned; A0

Swipe left to see the growth of the badges

Illustration for the slide deck