User Experience Design​

I work with the belief that 80% of design should focus on what users don't see.

Over the past eight years, I’ve collaborated with various startups and brands to bring the vision of their digital products to life. 

During this time, I also co-founded and led product development for Newswav—the leading news aggregation app in Malaysia.

Brands I’ve worked with:


In my design process, creating good information architecture and wireframes is the most important step. Once we get those right, the other decisions flow effortlessly from there.

I enjoy working closely with my clients, figuring out ways to advance their business goals while caring for their users’ needs. 

User journey sketch shopping experience

Left: Storyboarding of a user journey. Right: Information architecture and wireframing for an app.

My work includes designing information architectures, devising user flows, wireframing, and creating high fidelity mockups for apps and websites. I also offer UX writing capabilities which result in a tightly integrated design.

These are some of the apps I had the opportunity to design from the ground up.

Top: Final screens for the design of TRX The Exchange app

Top: Final screens for the design of The Food Merchant app

Top: Final screens for the design of  the Playce app